Absolute Canada had an old logo they were using for years and wanted to revitalize the brand and identity. We worked with them to create a fresh and recognizable logo and identity package that carries the brands legacy forward without dismissing their past.

Along with the redesign, they wanted us to spearhead a new catalog to compliment their revitalized lineup of winter footwear. We also provided product photography services to compliment the catalog design. Other services rendered included hangtags, promotional items such as mugs and pens, as well as packaging.

Absolute Canada wanted to leverage Pentwists design skills to develop outsoles for their winter boots. We worked with them to iterate from sketches all the way to final renders for fresh and exciting outsole designs.

Along with the new look, they required a great e-commerce site to fulfill orders out of their own warehouse. We built them a Magento powered site complete with tools to allow them to add and remove items, manage inventory, and fulfill orders from the backend. Other features included real time color selection, size availability, and features of the particular footwear (all controlled by the easy to use backend).